How To Find A Great SEO Company in Jacksonville
In terms of SEO, many Jacksonville search engine marketing companies will try to convince you that ranking on the first page of Google’s search results is the hardest thing to accomplish in the world. Although earning the credibility and trust of the major search engines and achieving those highly coveted first page rankings in the organic results definitely requires a great deal of hard work, it is possible to do with some elbow grease, effort and assistance from a dedicated and experienced Jacksonville SEO company. If you currently are in the market for a reputable local SEO company in Jacksonville, the following are 5 things you should look for prior to signing an agreement.
Assume you work as an insurance broker and you sell auto insurance policies. You earn a $100 commission for every policy you sell. Further assume that you spend $3,000 per month for SEO services. How many clients do you need to have in order to break even? You will need 30. So how many leads do you need to get in order to get 30 clients? If we make the assumption that 5% of your website visitors will be converted into clients, then you will need approximately 600 visitors a month in order to break even. A reputable Jacksonville SEO agency genuinely cares about its clients. They don’t rush just to try and close a deal unless they really understand what their prospective clients revenue objectives and marketing goals are. The easiest way to recognize if the SEO firm you are working with is a really good one is to see if they really take the time to truly understand what your business model is and determine whether or not SEO is the proper fit and can give you an ROI that will justify its cost.
Exact Deliverables And Clear Strategies
A quality search engine optimization company will explain and detail the exact strategy they have for how they are planning to get your site onto Google’s first page in a way that you can understand easily. A Jacksonville SEO consulting company that is confident in the SEO processes and strategies that they provide also will have an explanation of how measurable’s are tracked, a list of all deliverables and clear action plan.
Quality content is probably the most important factor in the entire SEO process. Google states in its SEO Best Practices guide that creating useful and compelling content will most likely influence a site more than all other factors. That is coming from Google’s most important SEO document. A quality SEO company will conduct research in order to determine the precise type, frequency, amount and nature of content that is necessary in order to be successful and will inform you that a SEO strategy that doesn’t include high quality content published regularly is doomed to fail.
Transparent Backlink Building
Some kind of backlink building service is included by most SEO companies in Jacksonville as part of their local SEO services. Having high quality backlinks is crucial to ranking on Google’s first page. Great SEO companies are transparent about the nature and type of links they build. When a company merely lists backlink building as one of the services that they provide but fail to disclose that kind of backlinks that they build, then you should proceed with caution. Building highly relevant and legitimate backlinks takes a lot of outreach, research and time. That is why SEO services including white hat backlinks can have high price tags. There are some SEO agencies specializing in building backlinks that charge up to $3,000 to $5,000 a month, depending on how many links they build. However, also realize that no reputable SEO consulting agency will guarantee the exact amount of backlinks they can obtain for you, just the work that they put into these efforts.
Reporting For Accountability
When there is no transparency, clients begin making assumptions, which can be the perfect vehicle for distrust and misinformation. Quality Jacksonville SEO companies inform you of their deliverables upfront and then back up each deliverable with reports that are easy to understand. The reports can be used to gauge and measure how effective the campaign is, but it shouldn’t be limited to only time spent on the page, page views and traffic. In addition, good reports should identify areas that can be improved as well as future action steps to be taken.
SEO is critical to the success of your Jacksonville business. Hopefully you have been able to gauge the quality of the SEO agency you have been working with. Your business is sure to thrive if you are working with a trustworthy and great SEO firm in Jacksonville, FL. However, failing to choose a good SEO company could negatively impact your bottom line.